NEWS

Announcement of "Ura Shibuya Oktoberfest" presented by Shibuya Beer on Wednesday, October 28th

  • October 2, 2015

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Our original craft beer, which is sold by our company that operates the "Udagawa Cafe" chain,
On Wednesday, October 28th, exactly six months after the launch of Shibuya Beer,
With gratitude to everyone who always supports us,
We will be holding an event where you can taste limited edition "Premium" Shibuya Beer.

This time,
The oriental cafe "Cafe Bohemia" in Ura-Shibuya will be hosting a special event with the theme of "Shibuya Beer x Food x Music".
With Salam Kaijo, a music critic, DJ and Middle Eastern cuisine expert with ties to the Middle East,
Shankar Noguchi, the Tokyo Spice Boss and the representative of the Indo-American Trade Chamber, who has ties to India,
For this party we will be providing special new snacks that go perfectly with Shibuya Beer!

The live performance will feature the band "OBRIGARRD" with the strongest music enthusiasts HAZU and DJ YANOMI.
We create a space using remote and ethnic music from around the world.

In addition, there will be a limited edition of 10 barrels of "Premium Shibuya Beer - Double Maca" that will only be available at Cafe Bohemia on the day of the event.
We also offer "coffee beer" made with Udagawa Cafe's specialty blended coffee.

Enjoy the long autumn nights with Shibuya beer, delicious food and music.

[Party Overview]
Presented by Shibuya Beer
"Ura Shibuya Oktoberfest"
~Shibuya Beer Half Anniversary~

Date: Wednesday, October 28, 2015
Time: 20:00-23:30 (3.5 hours)
Participation fee: 2,500 yen (1 drink/1 food)
*This event will be held on a first-come, first-served basis. We recommend that you come early as the event will end once all food has been consumed.

Location: Cafe BOHEMIA (http://cafe-bohemia.jp/)
Address: 36-22 Udagawacho, Shibuya-ku, Tokyo

Menu provided:
Shibuya Beer
Shibuya Beer "Premium (2x Maca)"
Udagawa Blend Coffee Beer

Special falafel plate
Mutton stew
Bengal Fish

<GUEST>
◎Salam Kaijo (Music critic/DJ/Middle Eastern cuisine expert)
He travels regularly to the Middle East and India.
He continues to conduct fieldwork on the local music and culinary scenes.
In addition to writing, his diverse activities include DJing on radio and in clubs, lecturing at open colleges and universities, and holding Middle Eastern workshops.

◎ Shankar Noguchi (Tokyo Spice Boss, Japanese-Indian mixed cuisine group)…
After studying in the United States, he became the third generation owner of the Indo-American Trading Company, which was established by his grandfather, who was from Punjab, India, and is involved in everything from product development to import and sales.

Author of "Indian curry famous restaurant's special recipes: Tokyo spice boss Shankar's teachings!"

◎OBRIGAARD
A double plate-spinning duo consisting of the craziest music magician HAZU and DJ YANOMI, who is recognized by HAZU.
Based on the beat of hip-hop, they skillfully use the CDJ1000 and samplers to mix and loop remote and ethnic music from around the world with their own indigenous groove.

Breaking down all "sound barriers", their unique world that only they can create and that no one else has reached is truly original Japonesia!

On April 28th, 2015, the further evolved new album "(7inch) ZUNg ZUNg" was released.

[What is Shibuya Beer?]
With the keyword "Enliven Japan from Shibuya!"
Shibuya Beer, a local craft beer from Shibuya, was released on April 28, 2015 (Shi (4) Bu (2) Ya (8) Day) for use exclusively at restaurants.

Natural "Maca" from Peru, South America, which is said to be effective for nutrition, fatigue recovery, beauty and anti-aging,
The beer is flavored with fresh pink grapefruit to make it easier for women who don't like beer to drink.
It's an "energy beer" that will make you feel energized and beautiful(!?).

Despite being in the city, the project has attracted attention for its use of beer to promote the town and create and promote culture.
TV Tokyo "WORLD BUISINESS SATTELITE", Nippon Television "NEWS EVERY.", Fuji Television "Mezamashi TV",
It has been featured in various media outlets, including the newspapers "Nihon Keizai Shimbun," "Asahi Shimbun," and the magazine "TOKYO WALKER."
In less than four months since its release, shipments have exceeded 15,000 units.

What started with eight Udagawa Cafe chains has now grown to be sold in over 200 restaurants in and around Tokyo.

This is an exceptional sales figure for a local beer!!!.